Store concept

All over the world PHILIPP PLEIN is known for its contemporary and cosmopolitan luxury. The brand’s stores are exclusively located at the very best positions and show a dynamic store concept that reflect the iconic style of PHILIPP PLEIN in every single detail. As many times before already, PHILIPP PLEIN stores have been realized in close collaboration with Milan’s Aquili Alberg architectural firm. Each individual decorative touch has been chosen exclusively in order to enhance the brand’s image and creativity. Transgressive, extreme, but always very captivating, the store completes the idea of the “New luxury”, as Designer Philipp Plein calls it.

The shop design beckons passers-by to come in and be surrounded by an atmosphere of luxury, pleasure and titillation of the senses. The pure and essential aesthetic of the brand is expressed through the combination of rich and distinctive materials, glossy and matte finishes, and contrasts of light and shade. White and grey checked stone alternate with mirror-adorned panels that reflect light and color from the window and create dazzling visual effects.

Another extraordinary visual highlight is a huge Murano glass chandelier with myriads of lights, to see in every other PHILIPP PLEIN Store already. As being the conjunctive store item of all PHILIPP PLEIN Stores all over the world, also the oversize skull studded with CrystallizedTM - Swarovski Elements found its adequate position in everystore.