Milan, 23 February 2014. As the stage lights up, a customized black matte Chevrolet El Camino appears at a vintage gas station. The car door opens and British actress/pop star Rita Ora descends, decked out in studs and cowboy hat, and gives a high voltage performance kicking off the PHILIPP PLEIN women's fall/winter 2014/2015 fashion show. Legendary super model and international celebrity Naomi Campbell appears on the catwalk to introduce the new collection, Philipp Plein's personal homage to the American Dream. A grand finale of fireworks that engulf the El Camino, followed by a huge explosion on the mega led screen mark the end of the show in grandiose Texan style.
“I visited Dallas with my family when I was fifteen, and was captivated by its pioneer spirit. Today America is my new frontier. I designed this collection looking west. Using precious fabrics and sophisticated skins like hand brushed, gold flecked python, not to mention strong denim pieces inspired by the American Dream. I created ultra-feminine dresses adorned with tartan flounces and veils in contrast with voluptuous limited edition evening silhouettes embellished with delicate leather paillettes. Black & gold dominate the collection alternating with houndstooth, mink and chinchilla for dramatic effect.”
Following the inauguration of the New York showroom and the Miami boutique in 2013, PHILIPP PLEIN will continue the US expansion in 2014, opening flagship stores in Los Angeles, New York and San Francisco.