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Philipp Plein Underwear 2014

The new line of underwear for the fighting man

The Swiss Maison prepares a brazen assault on the world of men’s underwear.

Amriswil, 30 January. For the launch, a new campaign featuring images of a luxury “Fight Club.” The protagonists are sexy bad boys engaged in a wrestling showdown, seen through the eyes of world renowned photographer Steven Klein. Images of a luxurious fight club. Sculpted bodies, like Greek gods materializing after dark. Tattooed. Perfect, like works of art. Regular guys who transform into authentic bad boys at night. The animal instinct emerges. The desire to fight and dominate. Writhing muscles, body to body struggle. Surrounded by a masked crowd that eggs them on. Sensual scenes of physical perfection, for an extremely virile collection. The new campaign by Steven Klein, superstar photographer in the world of fashion, music, celebrities, advertising and editorial, and featured in the most exclusive international galleries, for the launch of PHILIPP PLEIN underwear. The Swiss Maison’s  new line for men who are able and willing to fight for what they want. And know how to win and triumph. Absolute black and flashes of florescence, the iconic skull, cascades of CRYSTALLIZED™ - Swarovski Elements and camouflage. Sexy/sporty versions of boxers, briefs and shorts. Flexible, refined and comfortable jersey along with meticulous attention to detail work together to enhance the male physique. Steven Klein’s images express the soul and essence of a collection that combines beauty, innovation, fun and sensuality. Shot in New York City, the metropolis that symbolizes contrast, lust for life and  enthusiasm for those who fight to make their dreams come true.

“I am proud of our  debut in men’s underwear, and I adore the images created by Steven Klein. I think they perfectly illustrate the force and energy of those who strive and go for it. A spirit that I recognize in myself. To get to where I am today I have had to battle with all my force, and I continue to do so today,” declares Philipp Plein, founder and creative soul of the brand.