#PLEINPUNK PHILIPP PLEIN SPRING/SUMMER 2016 CAMPAIGN
DIRECTED BY: STEVEN KLEINTweet
PHILIPP PLEIN collaborates once again with industry icon Steven Klein on his Spring/Summer 2016 advertising campaign. With a focus on the futuristic and grungy elements of his mega production #PleinPunk fashion shows, PHILIPP PLEIN brings to life an abandoned, post-apocalyptic laboratory, complete with robot arms, strip lighting and Sci-Fi heroines. The cast includes runway stars Hailey Baldwin, Ajak Deng and Pyper America Smith, joined by Lucky Blue Smith, who fronts the PHILIPP PLEIN campaign for a second season.
Spikes, studs, chains and barbed wire: PHILIPP PLEIN’s futurist-punk collection pieces are accentuated by Klein’s signature play on light, colour and atmosphere. The result is bold, edgy and heralds a new era for the luxury brand.
"The PHILIPP PLEIN Campaign this season is about the future as now, a new world of digital youth who transverse between one reality and another through attitude and apps. It is about the youth of today not bathed in nostalgia, but enliven by the possibilities and risks of a brave new world." Steven Klein