Philipp Plein Universe  ›  Store opening


PHILIPP PLEIN opens third retail space in Seoul, Korea.

Avenuel, the high end department store from Korea’s LOTTE group, recently welcomed PHILIPP PLEIN to their Seoul Central District location.  The luxury emporium, dedicated exclusively to top brand boutiques, covers 250,000sqm of interior space spread over 6 floors and is considered a major hub for leading global fashion and culture.  The 70 sqm PHILIPP PLEIN  boutique occupies a premium position in the department store, and is dedicated to both men’s and women’s clothing and accessories. Like all PHILIPP PLEIN stores, the design is minimalist yet rich, thanks to the  extensive use of precious materials and exquisite workmanship, all in blocks of white, black and grey, with glossy and matte finishes, and contrasting areas of light and shadow. The essential sparkling Murano glass chandeliers and the macro-skull studded with CRYSTALLIZEDTM - Swarovski Elements, symbolize PHILIPP PLEIN’s ironic and unconventional style.

The Avenuel  boutique is the third PHILIPP PLEIN retail space to open in Seoul, following the inauguration in 2012 of the first Korean flagship  in the renowned  Gangnam district and the opening in 2013 of a boutique in the Galleria luxury department store.