Philipp Plein Universe  ›  Store opening

PHILIPP PLEIN Milan store opening party

Discover the event

Featuring  a DJ set by David Vivirido and Francesco Sourigues from Hercules magazine, the festivities continued  throughout the evening in a fully mirrored party room complete with 70s  disco balls .  Guests included  the world renowned American rapper Theophilus London, who did a live performance, along with many members of the  international   fashion  elite  in town for men’s fashion week. The lucky author of the winning self portrait shot in the onsite selfie booth won a PHILIPP PLEIN snakeskin “IT” bag.

Tuesday, June 24- After the great success of his first boutique on Via Della Spiga 25, Philipp Plein  proudly  announces the opening of his second flagship store in Milan, on via Montenapoleone 21, one of the most iconic fashionable shopping streets.

PHILIPP PLEIN founded his eponymous brand interpreting a new contemporary luxury lifestyle for men's, women's and children´s clothing and accessories.

Covering 150 square meters, the boutique has been carefully designed and conceived by Philipp Plein   together with the Milanese architectural firm AquiliAlberg and unveils a new concept for the brand, refined yet impactful. Massive blocks of marble with steel finishing, contrasting areas of light and shadow, selected materials and attention to every detail create a unique shopping experience. The products are displayed like authentic pieces of art.

PHILIPP PLEIN´s hexagonal logo along with black and white marble are the signature elements of this store, recurring on walls, ceilings and display cases. The new black version of the iconic skull studded with Crystallized™- Swarovski Elements. is unveiled and  reigns in the center of the store while Murano glass chandeliers in dark grey give off a ravishing fume´ effect.

The new store is a  dedicated space for women´s and children´s collections including accessories, shoes, bags and jewelry, while the boutique in Via Della Spiga  is destined exclusively  to the menswear collections.

The designer states: "Italy is the country where I produce my designs and Milan is the city where I present my collections during the fashion weeks. Here I opened my first showroom in 2009, followed by Hong Kong in 2012 and New York in 2013. In these few years the brand has grown incessantly becoming global and distributed in more than 64 countries.  I am both proud and thrilled to open on this renowned street, and I decided to create a true work of art for this special flagship, a tribute to a city that has contributed so much to my success."