PHILIPP PLEIN OPENS IN LUXURY DEPARTMENT STORE IN SHINSEGAETweet
Continuing his global expansion and on the back of recent success in Asia, PHILIPP PLEIN opens the doors to a new flagship store in Shinsegae.
Located in Seoul, the boutique in Myeong-dong is the pride of Shinsegae.
Placed in the heart of the city, where tradition meets modernity, the Main Store is an exclusive shopping venue, a premium and the very first department store of Korea.
Covering 50 square meters the boutique is a further example of the new PHILIPP PLEIN retail design concept, developed together with Studio Pironi architects.
The luxurious marble together with steel accents and attention to details, are the perfect combination to display every collection as an authentic piece of art.
The store layout, set over one floor, is a dedicated space for women´s, men´s and kid’s ready to wear collections and accessories.