PHILIPP PLEIN BEIJING TKL
Tai Koo Li Sanlitun North, No.11 Sanlitun Road, Chaoyang District, Beijing PRC100027
PHILIPP PLEIN continues its brand expansion in Asia, especially within the context of noteworthy malls. Following the latest openings in Hong Kong’s Harbour City and Sogo department store, the brand celebrates the opening of a new boutique at the famous Tai Koo Li Sanlitun mall in Beijing, a luxurious fashion and lifestyle destination.
Located inside the upmarket outdoor mall, at the heart of the Chaoyang District,the 343 square meter boutique emphasizes the signature concept-features of the PP brand such as the hexagonal logo and the trademark giant skull studded in in CRYSTALLIZED™ - Swarovski Elements encased in a glass display at the entrance. The polished wooden walls are an outstanding new accent adding an exclusive touch of contemporary chic and creating a cozy wardrobe feel to the clothing and accessories on view. Gray, white and black marble has been used throughout the boutique-space to define the womenswear, menswear and accessories collections respectively. Unmistakable Murano chandeliers adorn the ceilings, so do the modern classic hexagonal lounge chairs featured in almost every Philipp Plein store worldwide: an invitation to enter the brand’s uniquely luxurious world and enjoy.