Philipp Plein Courchevel
Place du Tremplin, - 73120 Saint-Bon-Tarentaise, France
We are proud to announce the opening of our new shop in Courchevel, Rue de l' Église, 73120 Courchevel 1850.
The new store is located right in the heart of the village, on Rue de L’église surrounded by luxury boutiques and art expositions. The shop floor covers 50 m² , the store concept having been developed by the designer in partnership with the Milanese architectural firm AquiliAlberg. Like all other PHILIPP PLEIN stores, the design is minimalist yet rich, thanks to the extensive use of precious materials and exquisite workmanship, all in blocks of white, black and grey, with glossy and matte finishes, and contrasting areas of light and shadow. The overall effect highlights the research and style that goes into each individual PHILIPP PLEIN product. The essential sparkling Murano glass chandeliers and the macro-skull studded with CRYSTALLIZEDTM - Swarovski Elements, symbolize PHILIPP PLEIN’s ironic and unconventional style. Every single detail has been carefully developed to convey the image and creativity of a brand that is today considered one of the leading interpreters of the new luxury: young and extreme, with a rock and roll soul.
Designer Philipp Plein states “I am really happy to open in such a winter hot spot as Courchevel. My original retail strategy was to choose store locations in top summer jet-set destinations. This opening represents a step towards our expansion in the leading winter playgrounds as well. I hope the opening of Courchevel will be followed by others such as St-Moritz and Megève.”