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Philipp Plein Courchevel

Place du Tremplin, - 73120 Saint-Bon-Tarentaise, France

courchevel@philipp-plein.com

We are proud to announce the opening of our new shop in Courchevel, Rue de l' Église, 73120 Courchevel 1850.

The new store is located right in the heart of the village, on  Rue de L’église surrounded by luxury boutiques and art expositions.  The shop floor covers  50 m² , the store concept having been  developed by the designer in partnership with the Milanese architectural firm AquiliAlberg.  Like all other PHILIPP PLEIN stores, the design is minimalist yet rich, thanks to the  extensive use of precious materials and exquisite workmanship, all in blocks of white, black and grey, with glossy and matte finishes, and contrasting areas of light and shadow. The overall effect highlights the research and style that goes into each individual PHILIPP PLEIN product.  The essential sparkling Murano glass chandeliers and the macro-skull studded with CRYSTALLIZEDTM - Swarovski Elements, symbolize PHILIPP PLEIN’s ironic and unconventional style. Every single detail has been carefully developed to convey the image and creativity of a brand that is today considered one of the leading interpreters of the new luxury: young and extreme, with a rock and roll soul.

Designer Philipp Plein states “I am really happy to open in such a winter hot spot as Courchevel.  My original retail strategy was to choose store locations in  top summer jet-set destinations. This   opening  represents a step towards our expansion in the  leading winter playgrounds as well. I hope the opening of Courchevel will be followed by others such as St-Moritz and  Megève.”