Philipp Plein Casablanca
Morocco Mall, Angle Boul - 20000 Casablanca, Morocco
The new store is positioned on the first floor of the mall and surrounded by top international luxury boutiques. The shop floor covers approximately 50 m² , the store concept having been developed by the designer in partnership with the Milanese architectural firm AquiliAlberg. Like all other PHILIPP PLEIN stores, the design is minimalist yet rich, thanks to the extensive use of precious materials and exquisite workmanship, all in blocks of white, black and grey, with glossy and matte finishes, and contrasting areas of light and shadow. The overall effect highlights the research and style that goes into each individual PHILIPP PLEIN product. The essential sparkling Murano glass chandeliers and the macro-skull studded with CRYSTALLIZEDTM - Swarovski Elements, symbolize PHILIPP PLEIN’s ironic and unconventional style. Every single detail has been carefully developed to convey the image and creativity of a brand that is today considered one of the leading interpreters of the new luxury: young and extreme, with a rock and roll soul.
The Morocco Mall offers a complete lifestyle experience including fine boutiques, restaurants and world class entertainment for the family, in addition to one of the largest musical fountains in existence. The mall is symbolic of the new Moroccan dream, characterized by Casablanca’s ongoing transformation into Africa’s leading financial hub.