PHILIPP PLEIN HYUNDAI
2nd flr. 541 Baek Hyun-Dong, Boon Dang-Goo, Sung Nam-Si, Kyung Ki-Do, Korea
경기도 성남시 분당구 백현동 541 2층
Continuing his global expansion and on the back of recent success in Asia, PHILIPP PLEIN opens the doors to a new flagship store in Hyundai department store.
Located in Pangyo, the Hyundai department store is the first department store ever built in this area. The city is theatre of a new development and is becoming one of the new shopping destinations of Korea.
Covering 75 square meters the boutique is a further example of the new PHILIPP PLEIN retail design concept, developed together with Milanese architects AquiliAlberg. Marble blocks and steel accents produce contrasting elements of shadow and light to present a refined yet impactful ambiance. The store layout, set over one floor, facilitates a balanced display of the PHILIPP PLEIN collection with pieces displayed as authentic works of art. The attention to detail given to the materials selected and layout design make for a unique retail experience.
The new store is a dedicated space for women´s and men´s ready to wear collections and accessories.