Philipp Plein Universe  ›  Store opening


PHILIPP PLEIN is undergoing rapid and unstoppable international expansion.The Swiss clothing and accessories fashion house is opening a new flagship store in the “Mecca” of luxury shopping: Milan, at Via della Spiga 25. After its arrival in Italy, with the inauguration of the shop in Forte dei Marmi in 2011, PHILIPP PLEIN’s decision to open in the fashion district is associated with its image as a symbol of contemporary and international luxury. The new boutique, which covers a total of 50 m2, reflects PHILIPP PLEIN style in every detail. The pervasive, dynamic and luminous space is in perfect harmony with the luxurious atmosphere of the old town. Designed by the architectural firm AquiliAlberg, it has two display windows in a sumptuous late-19th-century palazzo. The interior design combines the pure and minimalist aesthetics of the PHILIPP PLEIN Home Collection with the unconventional and alternative luxury of the collections created by the Swiss fashion house.