Philipp Plein Universe  ›  Store opening


PHILIPP PLEIN is undergoing rapid and unstoppable international expansion.The Swiss clothing and accessories fashion house has opened a new flagship store in the historic Russian Imperial capital city of St. Petersburg, at number 153 on the elegant and world renowned thoroughfare Nevskij Prospekt. 

After the initial arrival in Russia, with the inauguration of two stores in Moscow, PHILIPP PLEIN’s decision to open in this dynamic cultural and international center, often referred to as the “Venice of the North”, further symbolizes the brand’s dedication to sophisticated and contemporary luxury.

The new boutique, which covers a total of 190 m2, reflects PHILIPP PLEIN style in every detail. The dynamic and luminous space is in perfect harmony with the luxurious neoclassical architecture of the city. Designed by the architectural firm AquiliAlberg, the interiors combine the pure and minimalist aesthetics of the PHILIPP PLEIN Home Collection with the unconventional and alternative luxury of the lines created by the Swiss fashion house. 

As in all PHILIPP PLEIN stores, only the very best materials have been used. White is the dominant color, creating a sophisticated contrast with the lava stone floors. The storage and display elements alternate lacquered finishes with chrome-plated metal and ostrich leather, creating an attractive flow of solids and voids, and providing a setting for the unmistakable skull studded with Swarovski Elements CRYSTALLIZEDTM, enclosed in a glass showcase, an integral part of the concept in all the stores.

Design and attention to detail, elegance and a rock spirit are common themes of the PHILIPP PLEIN style, which is always high impact and original, alternative and extremely contemporary. These characteristics can be found in every expression of the designer’s unlimited creativity. 

Philipp Plein declares, “The opening in St. Petersburg is an important landmark both for me and my company. I couldn’t be more happy about the retail expansion of my brand this year. Russia is one of our strongest markets and St. Petersburg is a crucial step in the concretization of our global expansion. I´m really looking forward to conquering this city full of history and getting to know the Russian culture better in St. Petersburg.”