Philipp Plein Universe  ›  Store opening

PHILIPP PLEIN OPENS IN Dubai, United Arab Emirates

Milan, 23 November 2012 - on the evening of Wednesday, November 21 Philipp Plein celebrated the opening of his 16th flagship store by folding the huge Dubai Mall, which hosts the new boutique, with his music, lights, colors, style and sensuality.

A perfect setting for the new Philipp Plein store designed by the architectural firm Aquili Ablberg. A grandiose space, a stunning structure featuring a diamond-studded, over 11 meter high facade, on which gigantic PP and Philipp Plein logos prevail. A cocktail party featuring the famous international DJ Snezana welcomed guests from all over the world, a preview to the spectacular fashion show staged in the heart of the most luxurious shopping center in the world. On the dazzling runway, shot with lights and video, paraded most stunning and precious looks from the PHILIPP PLEIN men's and women's fall/winter 2012/2013 collections in addition to a preview of spring/summer 2013. Gold and CRYSTALLIZED - Swarovski Elements, leather and silk, studs, embroidery and precious prints. A profusion of accessories where luxury is a must. On display, two exclusive PHILIPP PLEIN bags, coveted prizes presented personally by the designer PhilippPlein during the award ceremony to two lucky winners of a special lottery. Sandrine, the talented Belgian singer and close friend of the designer opened and closed the evening's events with an inspired performance.

The store windows feature black marble backdrops, glossy steel panels and ostrich leather in a variety of grey hues, providing a preview of the spectacular furnishings within. The store covers over 100 square meters, and features the unmistakable CRISTALLIZED - Swarovski Elements embedded skull, a distinctive trademark of all PHILIPP PLEIN stores. A cascade of light and transparent glass beads descends from the 4 meter high ceiling forming a huge and precious Murano chandelier. The floors are made from shiny withe streaked black marble. Lacquered white effects for the women's collection. Grey oak boiserie for men's apparel. The collections created by the Swiss Maison are displayed on two monitors. In the center of the store, the cash desk is surrounded by armchairs upholstered in grey ostrich leather, where customers may relax and enjoy the experience of an unconventional and ultramodern glamorous space - clearly reflecting the PHILIPP PLEIN style.

"Opening in Dubai, in a hypermodern oasis of futuristic architecture amidst the dunes of the desert, is a great emotion. A venue full of energy, setting no limits on creativity and imagination, and where our brand finds its ideal location, because it offers the greatest luxury shopping experience on the planet".