Philipp Plein Universe  ›  Store opening

Philipp Plein opens in Berlin

PHILIPP PLEIN chooses one of the most important streets of Berlin, Kurfürstendamm 195, as the location of the 17th flagship store. Following the recent inauguration of mono-brand stores in Milan and Dubai, the opening of Berlin signifies one more step in the strategy of brand consolidation for the label that symbolizes ultra- contemporary luxury beyond all convention.

In the heart of old West Berlin, an elegant and sophisticated boulevard as conceived by Bismarck himself, 300 square meters distributed on two floors and dedicated principally to men’s, women’s and children’sclothing and accessories. In addition to furnishings belonging to the PHILIPP PLEIN Home Collection. In homage to the designer who began his career in furniture and accessories.

25 square meters of pure PHILIPP PLEIN style in home design, both astonishing and daring, just like the fashion collections. The Berlin boutique celebrates the continuing collaboration between the Swiss Maison and the architectural firm AquiliAlberg.

The largest mono-brand boutique to date, covering two floors – 70square meters on the ground floor and 230 square meters on the upper floor – of a pure and minimal aesthetic typical of the PHILIPP PLEIN Home Collection. Featuring elements such as pale ostrich skincovered walls, lacquered white furnishings, dark marble floors with refined parquet inserts, shiny steel and maxi Murano glass chandeliers, identifiable combinations found in all PHILIPP PLEIN mono brand stores. Not to mention a crystal showcase housing the unmistakable skull covered in CRISTALLIZEDTM-Swarovski Elements. There are no fixed rules, no regulations to stifle creativity, the spirit of the collection is guided purely by inspiration.

The jungle, modern gladiators, Baroque, American surfers, French haute couture...all concepts borrowed, and reinterpreted by one of today’s principal masters of extreme and transgressive luxury, the designer Philipp Plein, who claims: “The opening in Berlin represents a very significant step for me. Not only because Berlin is one of the most dynamic cities in Europe, but also because I consider Berlin as a second home. It’s like returning to my homeland – I was actually born in Munich- after a long journey of discovery covering far away cities and continents. Berlin is the 17th opening, following a series that includes Dubai, Monte Carlo, Vienna, Moscow, Kitzbühel, Cannes, Saint-Tropez, Forte dei Marmi, Düsseldorf, Marbella, Baku, Saint Petersburg, Milan, Seoul, and Macao. Each one of these cities has taught me something, has excited and enriched me and now, after a consolidated international recognition, I can finally return home and express my values and designs in absolute confidence.”